Nielsen to Access Inscape's Smart TV Data

Nielsen and VIZIO have signed a multi-year agreement that provides Nielsen with data from the latter's smart TV viewing data provider Inscape. The deal gives Nielsen the rights to use Inscape's ACR data from around 20 million VIZIO Smart TVs.

Inscape captures viewing data from millions of connected TV devices (including cable box, set top box , DVR, etc) and streaming environments. Its ACR (Automatic Content Recognition) data provides an understanding of what is being watched in millions of US households, measuring content regardless of source. Nielsen began licensing Inscape for national addressable measurement last year, and now has the rights to integrate the data in both its local and national audience measurement solutions.

The deal gives Nielsen a period of exclusivity for data gathered on an expanded roster of 400 local stations across local US markets that currently include Local People Meter, Set Meter and Portable People Meter panels. Nielsen's panels will be used to validate what is missing in big data sets, including complete representation, over-the-air inclusion, validation of diverse representation, understanding when the TV is on or off, and person-level measurement.

Chief Commercial Officer Peter Bradbury (pictured) comments: 'At Nielsen, we have a commitment to the industry to continue to innovate and improve for the future, and this agreement further validates our commitment. Having millions of devices covered by ACR is incredible for our audience measurement, and when these big data sets are verified and enhanced by real human behavior, which only Nielsen can do, this represents the future of media measurement'.

Web sites: www.nielsen.com , www.vizio.com and www.inscape.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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