Launch of Amplitude CDP Solution

Digital optimization software firm Amplitude, Inc. has launched an insights-driven customer data platform (CDP), which collects and analyzes event data with a built-in product analytics solution, avoiding the need for third-party analytics.

Amplitude describes its services as providing the answer to the strategic question 'How do our digital products drive our business?' The firm offers a Digital Optimization System allowing teams including product, marketing, developers and executives to view and act upon critical data. The new Amplitude CDP promises product and marketing teams the ability to proactively improve data quality, analyze and discover new audiences, and sync data across their marketing and data stack.

The company says key benefits include improved data quality, better audience discovery, reduced costs and redundancies and accelerated time-to-insights. According to Spenser Skates (pictured), CEO and co-founder, 'Customer data platforms entered the market with the promise of making personalization a reality, but aggregating data is only step one. As companies look to provide tailored product experiences, they need trusted data that provides insights about their existing audiences and helps them identify new ones, all without unnecessary costs for their business. At Amplitude, we have spent the last few years helping customers solve the problems that existing CDPs in the market were unable to. With the launch of Amplitude CDP, we are now providing customers with the ability to provide meaningful, personalized experiences all from a single platform'.

Also this week the company announced the addition of new Campaign Reporting tools to its Amplitude Analytics solution, with self-service insights into digital marketing investments. New features include outcome-focused metrics and data tables allowing users to discover how their marketing programs and product usage meaningfully affect key business outcomes such as sales and revenue.

Web site: www.amplitude.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.