Next15's data and insights group Savanta has expanded into mainland Europe with the opening of a 'hub' in Amsterdam.
Created in 2019, Savanta offers a full range of intelligence services, including data collection and analysis - with access to consumer, business, wealth and youth respondents; research and insight; and proprietary tech and products. The firm has five global offices and employs more than 500 staff.
At its new tech hub in Amsterdam, EVP Adam Goddard (pictured) will be responsible for growing the company's European presence, providing on-the-ground support and local market expertise. He joined in 2019 as SVP, after senior roles at Next15's data collection agency Viga. Earlier, Goddard, held client development management position at Research Now (since rebranded as Dynata).
COO Paul Bath comments: 'Savanta has a bold aim of becoming an industry leader and household name, offering reach, talent, and infrastructure to clients worldwide. We are growing rapidly through organic growth and global acquisitions. Building confidence and nurturing our impressive local expertise is central to this aim.'
Web site: www.savanta.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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