Reveal Mobile Adds Targeting Tools to VISIT Local

In the US, location intelligence specialist Reveal Mobile has added new targeting and sales attribution features to its geofencing platform, VISIT Local.

Reveal offers VISIT Local, which allows companies to use location data to understand, reach and measure the right audiences; and the Mira platform, which delivers measurement reports for traditional, digital, place-based, programmatic and moving out-of-home ad campaigns via self-service software. Mira users receive a measure of the in-store, mobile app and online actions that consumers take after being exposed to OOH ads.

VISIT Local now gives users the ability to create and activate audiences based on the number of times a mobile device has visited a specific location, such as a retailer, restaurant, auto dealership or other commercial location. The platform's attribution reporting feature now includes estimated sales based on unique foot traffic conversions, and the reports are archived indefinitely, so marketers can benchmark past performance against new ads and continuously improve the result they generate.

Chief Product Officer Andy Schrader (pictured) comments: 'Targeting audiences based on visit frequency helps marketing acquire new customers who show flagging loyalty to their competitors. It enables marketers to build separate audiences for loyal and infrequent customers so they can message them in a more relevant way'.

The company, which has offices in Raleigh, NC and New York, NY, is online at www.revealmobile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.