Amplitude Names First Company President

In the US, digital optimization specialist Amplitude has appointed Thomas Hansen as its first President, overseeing all aspects of its go-to-marketing organization including revenue, operations, customer success, partnerships and marketing.

Amplitude describes its services as providing the answer to the strategic question 'How do our digital products drive our business?' In May, the company launched an insights-driven customer data platform (CDP), which collects and analyzes event data with a built-in product analytics solution, avoiding the need for third-party analytics.

Hansen (pictured) joins with nearly three decades of experience, most recently gained at government sector automation platform UiPath public as Chief Revenue Officer; and previously as COO at cybersecurity company Carbon Black, where he led the company through its IPO and acquisition by cloud tech company VMWare. Earlier he was Global VP of Revenue at Drobox, and he also spent fourteen years at Microsoft.

Hansen will join Amplitude's executive leadership team and report to CEO and co-founder Spenser Skates, who comments: 'Amplitude enables organizations to deeply understand their customers, build better products, and drive revenue growth efficiency. Thomas brings decades of world-class leadership, operational excellence and proven talent to Amplitude, and he'll play a crucial role in helping us capture the opportunity ahead'.

Web site: www.amplitude.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.