KPMG Customer Opens in Australia

In Australia, professional services firm KPMG has launched a business called 'KPMG Customer', which brings together the company's customer technology and analytics, marketing, research, reputation, digital experience and creative offerings.

With 250 people across six offices, KPMG includes the team formerly known as KPMG CBMA, as well as a newly integrated digital experience team, which delivers technology services from MarTech implementations to mobile app and web development. Specifically, the team will help design customer, product and digital strategies to help clients build connections with customers; build solutions to put customers at the centre of decision making; and use data, customer research, and analytics to understand customers' desires and fears. The team will also help understand stakeholder attitudes and sentiment, to develop comms and engagement strategies, and build and develop digital products to connect with customers.

KPMG Customer's leadership team comprises thirteen Partners, including newly appointed Neil Shewan, the former Australian CEO of Adelphi Digital Consulting Group, who joined from EY on 4 July. He is part of a team that includes Partner-in-Charge, Carmen Bekker, Lisa Bora, Sudeep Gohil, Arthur Gougoustamos, Karen Halligan, Mark Halliday, Mark Hassell, Danny Housseas, Benjamin Kilpatrick, Louise Pogmore, Jenny Roche, and Brett Watson.

Bekker (pictured) comments: 'KPMG Customer offers expertise across marketing, brand, digital experience, customer technology and customer intelligence, as well as the KPMG Creative team. From market research to CRM implementation, to creative communications support - our offerings to market are also bolstered by connectivity to the vast range of specialist capability within the wider KPMG firm. The new KPMG Customer team is double the size of the old CBMA one, and we are only just getting started.'

Web site: www.kpmg.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.