Expansion Funds for Insights Automation Platform Zinklar

In Spain, insights automation platform Zinklar has raised EUR 5.5m in a Series A round of investment. Zinklar will use the funds to enhance its platform, double its team before the end of the year, and to drive global expansion, particularly to the US, as well as across Europe and Latin America.

Founded in 2015 by Jordi Ferrer and Borja Ormaechea, Zinklar provides access to more than 140 million consumers in over 80 countries, gathering insights in as little as four hours. The platform can be used to test product concepts, brand names, packaging, price, and advertising campaigns, and to profile audiences and understand consumer buying habits. Sample can be filtered by the desired country, and users can also tap into pre-defined audiences.

This round was led by Caixa Capital Risc, with participation from new investors, including UK-based Beacon Capital, as well as EASO Ventures, Full Global Investments and CDTI Innvierte, bringing the total raised to date to EUR 7.6m. Funding will also be used to launch additional research solutions and strengthen analytical capabilities.

Ormaechea says that the latest funding and the increased experience brought by the new investors in scaling businesses globally, will enable Zinklar to be used more frequently by existing clients. Ferrer adds: 'This series A funding is a major milestone for Zinklar. I am particularly excited as to what we will achieve with even more automation, in further democratizing access to best-in-class insights for all kinds of businesses.'

Web site: www.zinklar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.