PRS IN VIVO Hires German Team Head

Shopper and product experience consultancy PRS IN VIVO has appointed Thomas Deneke as Head of the German team and Vice President of Client Development.

Owned by BVA Group, PRS IN VIVO applies behavioral science to understand shopping behaviour and influence consumer choices. Last month, the firm launched a contextually immersive tool called Idea Screener, which combines behavioural science and market research to capture intuitive responses at the earliest stage of new product development. As well as its headquarters in Paris, and offices in Germany, the company has operations elsewhere in France and in the US, China, Italy, Singapore, Switzerland and the UK.

Deneke (pictured) joins with 30 years' custom research, packaging design, NPD and brand research experience, most recently as Senior Client Director at MetrixLab. Before this he was Client Director at Kantar, having spent the previous eleven years at Kantar Millward Brown, latterly as Client Development Lead. Earlier he was a Senior Consultant at IFAK, and he held research roles at Synovate, KPMG and GfK.

In his new position, Deneke will lead the German team based in Frankfurt and Hamburg. Nicole Duckworth, MD of Europe, comments: 'I am delighted to welcome Thomas as our new Head of Germany. His unrivalled experience across agencies and his deep expertise of packaging, NPD and brands make him a fantastic addition to the PRS IN VIVO family. I am looking forward to working with Thomas and seeing him build great partnerships with a wonderful array of client organizations'.

Web site: www.prs-invivo-group.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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