Savanta Launches B2B Essentials Range

Next15's data and insights group Savanta has launched 'Business Essentials', a suite of products which it says offers a 'low cost, high value alternative to traditional research and insights'.

Created in 2019, Savanta aims to combine the deep specialist expertise and tailored, client-first approach of a smaller agency with the resources of a larger firm. Following the launch of the Savanta Essentials suite of 'fast turnaround' tools in 2020, the company has now developed three products focussed on the B2B market - covering brand tracking, product concept testing, and customer satisfaction.

According to the firm, these new tools will complement the traditional full service research and insights approach; providing off the shelf solutions to companies new to research and insights, or where budget may be limited. Each product has been designed as a modular solution, with clients buying access to a template questionnaire containing the required 'tried and tested' measures. Subscribing clients will also be able to customise the questionnaire, to target the survey at their business, market and product offering; and the questionnaire can also include five bespoke questions. Subscribers can then buy access to their bespoke B2B audience or upload their own customer database.

Matthew Mann, Project Director for the Business Essentials products, comments. 'Our off the shelf project templates will provide subscribing companies with all the core questions needed to provide them with the insights and intelligence required on specific project topics, whilst also being fuss-free, fast, and flexible'.

Web site: www.savanta.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.