Behaviorally Opens Bangkok 'Hub'

Digital consumer marketing insights specialist Behaviorally has opened a first office in Thailand, and appointed Vorasiri 'Pat' Supanichvorapart there as Vice President.

Behaviorally applies a 'digital-first' approach to insights, a behavioral framework, AI technology and decades of category expertise to define and diagnose the factors that influence behavior when making a purchase. The new hub adds to existing operations in Asia, and a network of recently opened offices spanning Switzerland, Australia, New York City, France, Germany and the Philippines.

Supanichvorapart (pictured) joins after working in the Strategy team of the CEO office at energy drinks company Carabao Group. Prior to this she held leadership roles at ABN Impact, Inspirio, Symphony Retail AI (formerly Symphony EYC), and dunnhumby.

Commenting on the appointment, Group President Crispin Beale said: 'We are very pleased to welcome Vorasiri 'Pat' to our Asia team. She is an accomplished top performer and intensely focused on partnering with our customers to ensure their success. She's creative, collaborative, and an enthusiastic team player who will be a great addition to our team further helping us implement our strategic vision in this region as we grow to help our customers'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.