Merkle to Retire Ugam Brand

India-based Ugam is to take the name of its parent company Merkle, which acquired the data and analytics company in 2019. The Ugam brand will be retired.

Founded in 2000 and with operations in India, the US and Australia, Ugam offers bespoke solutions blending data, technology and expertise, including retail analytics, survey analytics technology implementation, data engineering and digital product content solutions. Customer experience management (CXM) specialist Merkle acquired Ugam three years ago.

Sunil Mirani (pictured), CEO and co-founder of Ugam, said: 'I'm proud of Ugam's achievements in the past 22 years. We've experienced year-on-year growth, driven impact for our long-tenured clients and strategic partners, grown into a family of more than 4,000, and been recognized as a Great Place to Work. We've pushed boundaries to drive meaningful impact in society too. I'm excited about this brand migration as we will be part of a global leading company with similar values and culture'.

Web sites: www.merkleinc.com and www.ugamsolutions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.