Publishers Clearing House Launches Insight Platform

US-based direct marketing company Publishers Clearing House (PCH) has launched a platform called PCH Consumer Insight, which offers access to market feedback and intelligence on new products, packaging, pricing and marketing messages.

PCH, which sells merchandise and magazine subscriptions and operates several prize-based web sites, has an online audience of millions of registered users, providing first-party data and information as they register and engage with the company. The firm says its new platform gives voice to tens of millions of active consumers with opinions to share, while connecting brands with real people to provide visibility into buyer interests, attitudes and behavior.

With a team led by Smriti Sharma (pictured), Head of Consumer Insights, the new platform delivers a suite of offerings across the entire research process, from survey design and audience procurement to fraud mitigation, analysis and reporting. PCH CEO Andy Goldberg comments: 'PCH Consumer Insights will allow brands to tap into our audience relationships to understand how their products will be viewed by their target consumers. Smriti's team has built a best-in-breed survey solution based on high-quality zero party data with what we believe is one of the largest panels in the American research market'.

Web site: www.pch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.