New Funds for Audience Data Firm DrivenIQ

Audience data and ad tech firm DrivenIQ has raised $15m in a Series A round of funding, led by Capstone Technologies Group, which acquired an initial minority interest in the company last October.

DrivenIQ provides zero party and first-party data to help businesses reach their ideal customers. Services include web site traffic analytics; geo-zoning technologies; text message marketing; social media solutions; VisitIQ, a caller ID solution for web sites; and DriveBid, a live vehicle trade-in marketplace. In June, the company launched a solution called Identity Graph, that organizes, connects, unifies and analyzes online and offline consumer and behavior data for more than fourteen billion customer records identifying over 230 million US households.

New funding will support the expansion of DrivenIQ's VisitIQ, composed of custom first-party data, location geo-device data, predictive AI modeling and custom micro-audiences. DrivenIQ founder Albert Thompson (pictured) comments: 'Our unwavering goal is to create an audience management platform rooted in AI-driven decisioning, customer experience analytics and micro-segmentation analytics to help drive marketing efficiencies, data accuracy and activation to solve endless use cases. Our funding will help us reach our goal and revolutionize the way data platforms manage audiences at scale.'

Web site: www.driveniq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.