Kantar Hires Consulting Leader

Kantar has appointed Natalie Vander Vorst to lead its UK Consulting practice, which advises brands on commercial and marketing strategies.

The 150-strong Consulting practice blends consulting skills and experience with the breadth and depth of data and analysis available across Kantar to get a 'fully rounded view' of customer journeys and client performance. This is used to advise clients on demand generation, brand and creative positioning, sustainability, retail optimisation and organisational performance.

Vander Vorst (pictured) has worked at Publicis Groupe for the last eight years, advising businesses on marketing and digital transformation, brand building and revenue opportunities in challenging markets. She led PG One, a dedicated agency for Publicis Groupe's largest client Procter & Gamble, developing new ways to analyse consumer behaviour to help improve business performance. Prior to Publicis she spent ten years at WPP; and she also has client-side experience from working with major retailers, using shopper insights to increase category sales.

Amy Cashman, Executive Managing Director of the Insights division, UK & Ireland comments: 'Natalie brings a real depth of talent and expertise to lead our Consulting practice, adding to an already strong team. She is ideally placed to help guide businesses through challenging times ahead as the cost of living crisis bites and people's habits and behaviour continues to change. Now more than ever clients are looking for clear, data-driven, actionable advice that will help them not just to survive, but to thrive commercially'.

In January, former Added Value UK Deputy MD Paul Cowper returned to Kantar as Senior Partner in the Consulting practice.

Web site: www.kantar.com/uki/expertise/consulting .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.