Four Join Logica Research

In San Francisco, custom MR company Logica Research has appointed Brian Sheil as a Senior Research Manager; Malini Hari as Research Lead; Sumi Duttaray as Market Sizing and Analytics Lead; and Julia Buffolino as Marketing Research Analyst and Operations Support.

The firm serves sectors including financial services, fintech and other technology with insights to inform product development, service enhancements and communications. Sheil (pictured) brings skills in both consumer and B2B research, most recently from Applied Marketing Science, and has experience of consumer journey mapping, concept testing, product testing and brand tracking. He holds a Bachelor's Degree in Political Science and is currently pursuing his MBA from Providence College.

CEO & Founder Lilah Raynor comments: 'Brian's deep experience with the client industries we serve, as well as his specific skills in market research applications, will bring great value to clients. We work in both the B2B and consumer spaces in industries ranging from financial services to fintech to technology and beyond. Brian brings the perfect capabilities to our team to produce the best outcomes for our clients'.

Kantar and Nielsen alumnus Hari also worked client side, as a research lead at Google, Facebook and PayPal, during a fifteen-year career to date, and has deep experiences in the financial services sector. Duttaray also has fifteen years' experience, working on segmentation, market sizing and target market development, new product development, advertising and marketing effectiveness across industries sincluding retail, telecoms, travel and legal. Her work includes leading analytics for big data insights engines and dashboards. Buffolino worked in agency research in New York, then moved into academic research for an interdisciplinary/intercollegiate research lab, working on large data science studies funded by the National Institutes of Health (NIH) and The Defense Advanced Research Projects Agency (DARPA).

Logica is online at www.logicaresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.