Growth in Melbourne for Nature

In Melbourne, Australia, strategic insights consultancy Nature has added five new staff: Katy Oakley as Head of Marketing; Rachel Leticia as Design Specialist; and Mikayla Samuels, Khushboo Pandey and Sophie Wallis as Associate Directors.

Nature says the hires follow strong growth across the business so far in 2022.

Oakley was previously Strategy Director at Ivy Street Agency, and in her new role will work directly with the Senior Leadership Team to 'bring the Nature brand to life'. Samuels joins from Kantar where she spent ten years in Australia, the UK and Europe, and brings in-depth experience in services sectors, with a passion for brand strategy, sustainability strategy and technology. Pandey joins from The Evolved Group and brings more than fifteen years' experience, most recently focused on delivering insight and strategic advisory to global retail and FMCG clients.

Wallis has more than five years' industry experience, originally at management consultant Grant Thornton and most recently as an Insights Analyst at Finder. Leticia worked previously on the design team at Forethought, and will now take charge of building Nature's data visualisation and design capabilities across a range of media.

Company founder and Managing Partner Chris Crook comments, 'Everyone understands the importance of great people in growing a great business and culture, and I'm really proud that our business is in the position to attract and sign such top talent... We're also pleased to create new roles for both marketing and design which reflects our shift in strategic positioning and our focus on the future of the company. Just recently, we've been honoured with B Corp certification and a finalist position in the 2022 ESOMAR Research Effectiveness Awards. Both are testament to how we balance profit with purpose and continuously strive for better outputs'.

Nature Partner and Melbourne Managing Director Justin Connally adds: 'We're really excited to be able to welcome these five new people to Nature Melbourne. There's been a lot of hard thinking spent on the outputs and the future of the business this year. To be able to add three new Associate Directors and, for the first time, a Head of Marketing and Design Specialist is an important next step in Nature's progress'.

Web site: www.natureresearch.com.au .


L to R starting with top row: Katy Oakley - Sophie Wallis - Mikayla Samuels - Rachel Leticia - Khushboo Pandey

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.