Toluna Adds GM for Americas

On-demand insights provider Toluna has appointed Jeff Claypoole as General Manager, Americas, responsible for sales and revenue growth in the region.

The parent company of Harris Interactive and KuRunData, Toluna now builds its offer around the Start platform, launched two years ago this month. In the last year it has hired Kevin Daly in the new role of Chief Sales Officer, promoted Susan Vidler to the newly created position of Global Chief Research Officer, and moved COO Mathilde Lelièvre to the new role of Chief People Officer.

Claypoole brings two decades of market research experience to the role, including B2B sales and marketing, product enhancement and team development / leadership. He worked previously in sales leadership roles at Affinova and at NielsenIQ, responsible for driving innovation, increasing the success of product portfolios, and building high-performance teams. Most recently he led the NielsenIQ BASES Price and Portfolio business, building and managing a team of more than 120 associates operating in 100 plus markets around the world.

Chief Sales Officer Kevin Daly comments: 'Toluna's growth has only been possible thanks to its incredible people, and we are delighted to welcome an industry veteran like Jeff Claypoole to the team. Renowned for his exceptional leadership and creative thinking, Jeff is an asset to our leadership team and will be instrumental in Toluna's continued success in the Americas'.

Web site: www.tolunacorporate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.