Escalent Launches 'Tech TrustBuilder' Solution

In the US, behavioral analytics and advisory firm Escalent has launched a solution called Tech TrustBuilder, to help understand how brands can build on consumer trust in the technology that drives products, services and experiences.

Escalent, formerly Market Strategies International-Morpace, combines proprietary data capture methods and technologies with industry expertise and a visualization toolset. The new Tech TrustBuilder measures key predictors to increase consumer trust, helping brands to engage with consumers.

The firm says the solution's scientifically validated framework is based on behavioral science principles, advanced data analyses, and academic literary review of trust and technology, breaking down technology trust into three components: competency, process and intent. Specifically, the solution uses a series of proprietary questions to assess perceptions of the technology's ability, the way in which the tech accomplishes its goal, and the technology's ultimate purpose.

Gwen Ishmael (pictured), SVP and Head of the firm's Human Experience Center of Excellence, comments: 'Technology that is designed to make the world better can be effective only when people believe it can be trusted. Tech TrustBuilder not only helps brands understand whether people trust a specific technology, it also reveals what needs to be done to gain that trust and promote adoption'.

Web site: www.escalent.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.