QualSights Debuts In-home Passive Product Measure

Chicago-based QualSights has launched a platform called 'Product Consumption Intelligence', to passively measure behavior in the home.

QualSights is a tech platform blending quant and qual consumer research and collecting off-line behavioural data with a combination of in-context video and passive IoT (Internet of Things) sensors. Last month, the firm raised $7.7m in Series A funding, and it recently appointed former Nielsen CEO Mitch Barns and Comscore co-founder Gian Fulgoni to its Board.

The new platform combines patented IoT devices with advanced analytics, with the aim of enabling CPG insight and innovation execs to better understand their customers' behavior, habits and routines, without asking questions. These IoT devices take the form of 'smart coasters' that capture what, when and where a product is being used, as well how much of it is used, in any room in the home, in real time.

When paired with a product, the Product Consumption Intelligence Platform will autonomously capture every usage occasion, including where it happens, when it happens, down to the SKU, gram and second. Data is shown through dashboards, displaying metrics which can be used to analyze the habits and patterns of an individual.

Nihal Advani (pictured), founder and CEO, comments: 'In the 1950s, Nielsen helped us understand media consumption behavior; in the late 1970s, IRI helped us understand purchase behavior; in the late 1990s, Comscore helped us understand digital behavior; and today, QualSights is helping the world better understand product consumption behavior. The ability to passively understand usage behavior has always been the holy grail of innovation, but until now, it's been technically out of reach. I'm excited to announce that all changes with the launch of our Product Consumption Intelligence Platform'.

Web site: www.qualsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.