Upgrade for Tesco Media & Insight Platform

Tesco and dunnhumby have announced the next phase of the Tesco Media & Insight Platform, with new onsite and in-store media channels, and a self-serve capability.

Launched a year ago, the Tesco Media & Insight Platform brings together Tesco's understanding of its customers, through Tesco Clubcard and instore insights, to help suppliers and agencies engage with customers, and provide those customers with a more personalised and relevant shopping experience. The platform can be used to build a profile of clients' best customers, offers a range of customer targeting options; and its measurement tools allow brands to see the return on spend. In addition, it can be used to conduct evaluation of third-party media campaigns through data matching, inclusive of walled garden platforms.

With the update, a number of partnerships have been announced to expand the offsite channels available through the platform. These deals include media owners such as ITVX, Pinterest and The Trade Desk, to help brands reach Tesco customers via new channels; and InfoSum and LiveRamp, to ensure all data is safe and secure. In addition, using dunnhumby's Sphere platform, brands and agencies can book placements directly, and understand real-time campaign performance with in-flight sales reporting.

Nick Ashley (pictured), Tesco MD, dunnhumby, comments: 'With advanced measurement at its heart, advertisers can be more sophisticated in their spending while seeing the true impact of their activity. Whether it's what they're buying, where they're shopping, how they consume media, how they make shopping decisions or what inspires them, the Tesco Media & Insight Platform gives brands and agencies that ability to understand and reach their customer like never before'.

Web sites: www.tesco.com and www.dunnhumby.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.