Mobile marketing and ad tech platform InMobi has appointed three advertising industry veterans to its Global Ad Monetization team: Brian Slitt and Pamela Ibarra in VP roles and Christopher Damski as Director of Product Development for its Meson brand.
Slitt joins as Vice President of Data, Strategic and Addressability Partnerships - this includes foundational partnerships with identity resolution and addressability solution providers, data sourcing for insights and audiences, and strategic partnerships. He brings more than twenty years of expertise in business development, customer success and strategy at companies including NinthDecimal, Yahoo!, Third Screen Media, AOL and 4INFO; and most recently served as Chief Revenue Officer at PrizeLogic, helping in its transformation from a promotions agency to a loyalty platform and data company.
Ibarra joins as Vice President of Partner Management with InMobi Exchange, and also has more than two decades of experience in ad tech, having led both product and exchange teams across multiple channels for firms including Google, Criteo, AppNexus and Index Exchange.
Damski will be responsible for the roadmap for the firm's independent SaaS mediation platform Meson, and its extension into third party publishers. Publishers can white label Meson as an in-house solution, allowing them to fully own and manage their data, control monetization, UX and linkages to user acquisition, and review the end-to-end flow of advertising dollars. Damski brings skills from ten years of technology and product development at companies including Activision Blizzard (King.com), AdColony and Tesco.
Abhay Singhal, co-founder of InMobi and CEO of InMobi Ads, comments: 'We are confident that these three talented executives will make a strong contribution to InMobi's leadership team and help drive the company forward. We are excited to see the impact they will have on our business and the mobile advertising industry as a whole'.
InMobi, which acquired app advertiser insights and analytics platform Appsumer in October 2021, is headquartered in Singapore with offices in eighteen cities on four continents, and a web home page at www.inmobi.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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