Paul Hunter Named MRII President

Non-profit MR industry consortium the Market Research Institute International (MRII) has appointed former dunnhumby exec Paul Hunter as its President for 2023, succeeding Marjette Stark, who will remain on the Board as immediate Past President.

MRII offers online market research courses covering the fundamental skills of the profession, to the standards of worldwide industry associations. The organisation partners with the University of Georgia on 'Principles' courses for Market Research, Mobile MR and Pharmaceutical MR, and has taught more than 9,000 practitioners from 107 countries.

Hunter (pictured), who joined the MRII Board in 2016, is a Professor at Miami University (of Ohio) and a Principal of Oxford Analytics, with particular expertise in fields such as secondary research and emerging research technologies. He previously served as Head of Operations for dunnhumby and was Chief Operating Officer for BzzAgent, a dunnhumby company.

In addition, four new members were elected to the MRII Board of Directors for two-year terms:

• Laura Barajas, Chief Research Strategy Officer, YPulse
• Stephanie Hutchison, Sr. Manager, Strategic Market Research at Health Care Service Corp
• Tim Kunkel, VP, Strategy, Schlesinger Group's Aspen Finn
• Brian Lamar, Chief Insights Officer, EMI Research Solutions

Ed Keller, Executive Director, MRII, comments: 'With the market research industry undergoing significant change as new technologies and methodologies are introduced, we are particularly fortunate to have the leadership of Paul, who is an innovator in this area. Paul is well familiar with our mission, having served on our Board for the past six years, and will bring invaluable vision and guidance as we move forward with our mandate of advancing education within the industry.'

Web site: www.mrii.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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