Partnership for STRAT7 and CX Firm CGA

Global insight and customer analytics group STRAT7 has partnered with customer experience (CX) consultancy CGA, in a deal which will enable both businesses to expand their range of services.

London-based STRAT7 helps brands understand, predict and act on change through technology-powered data and insight solutions. CGA provides customer experience consulting for clients across a wide range of sectors and countries, and its work also focuses on employee engagement, internal capability and maturity.

Chris Garthwaite, founder and CEO of CGA says STRAT7 is already providing his company with 'cutting-edge insight programmes', and he is excited to be able to collaborate to bring the firms' combined solutions to market. STRAT7's Group CEO Barrie Brien adds: 'We are delighted to be able to offer CGA's significant expertise in customer experience to our client base, in particular its proprietary Heartbeat experience mapping methodology which has supported leading global brands to transform customer outcomes'.

Web sites: www.strat7.com and www.cgaexperience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.