Behaviorally Launches Pack Design Predictor

In New York, shopper and digital marketing consultancy Behaviorally has launched PackPath, a qualitative suite which taps 'the world's largest behavioral pack design database' to predict the potential of pack designs to grow clients' in-market sales.

The firm combines a proprietary behavioral framework with insights and category expertise to help clients define and diagnose the factors influencing consumer purchasing, and recent continued a long list of international openings with the launch of a Latin American hub in Mexico City.

PackPath combines real-time insights from the pack design database with the company's PackPower Score, a one-number predictor of the sales impact of new packaging designs which was launched in October; and with qual work amongst consumers which can be conducted in-person, in the firm's ShopperLab facilities, online or in the metaverse.

The result is an early diagnosis tool for pack designs, providing input to business decisions in three stages. 'On Your Mark!' helps clients understand the current category and competition; 'Get Set!!' tests the pack designs during the exploration process; and 'Go!!!' helps the client understand how the final pack design options perform in a shopping scenario; which elements need optimizing; and which pack designs can be moved into the validation stage.

VP and Head of Behavioral Qualitative Sheryl Brie (pictured) describes the new suite as 'a qualitative research process that combines proven, tried-and-true methods with the latest innovations to bring insights to the next level for clients'. She adds: 'By incorporating our industry standard PackPower Score into qualitative work, we can guide our clients towards success with confidence and ease, giving them the proper tools to own the most valuable moment in marketing: the sales transaction'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.