Sun Polls Opened Up to Brands and Academics

British tabloid newspaper The Sun has made its consumer insight tool 'Sun Polls' available as a commercial service for brands and educational institutions.

According to the newspaper, the web site www.thesun.co.uk reaches up to two thirds of adults in the UK each month, and in the fourth quarter of 2022 was accessed by an average of 6.8 million unique visitors every day. Based on proprietary polling technology and powered by parent company News UK's first-party data platform Nucleus, Sun Polls was developed to survey the newspaper's online audience to gain real-time attitudinal insights on a broad range of topics.

Polls can be placed within specific editorial contexts to ensure they reach consumers who are engaged with a specific topic. According to the newspaper, on average these polls receive thousands of responses in less than 24 hours.

Paul Hood, Digital Development Director at The Sun, comments: 'Our audience is tremendously responsive to polls, which means we can quickly deliver a large panel response that tells you what real people are thinking right now. As brands look at new ways to better understand and reach their consumers, especially with the decline of cookies, Sun Polls has the potential to be a key part of this new data mix'.

Parent company web site: www.news.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.