Launch for US Healthcare Agency Integro

In the US, three former execs of Hall & Partners and Basis Health - Nicola Harte, Scott Kressner and Soumya Roy - have opened a healthcare-focused insights business called Integro.

Harte, Kressner and Roy each have more than twenty years' healthcare insights, strategy and business leadership experience; over a decade of which were gained in senior roles at Omnicom-owned Hall & Partners. The trio then set up the global healthcare division of insight consultancy Basis, where Harte was a Partner, Kressner was Managing Partner, and Roy served as CEO.

Their new company, Integro, will focus on four areas: exploring deeper emotions, explaining behavioral change, providing 'actionability' from research, and delivering 'fast and agile' solutions. This will be achieved through a range of qual and quant approaches, based on behavioral economics, psychology, communication, and marketing theories. The team comprises moderators, scientists, consultants, and quant specialists with experience in healthcare MR.

In a statement, the founders commented: 'The Integro team brings a shared dedication for generating valuable and transformative insights designed to pivot client brands toward greater business success, and is committed to serving as a trusted advisor on every client engagement. Furthermore, Integro is proud to be a LGBTQ certified diverse business founded on core values of ensuring diversity (of voices), empathy (for employees, clients, and clients' customers), passion (for problem solving), and integrity (in its organizational commitment)'.

Web site: www.thinkintegro.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.