AMC Global Creates Qual Insights Director Role

In the US, custom MR firm AMC Global has hired Ashley D'Annunzio for the newly created role of Director of Qualitative, while Shelbi Webb joins as a Project Director.

Headquartered in Blue Bell, PA, the company focuses on product launches, offering a suite of tools spanning product lifecycle. D'Annunzio (pictured) joins after more than eleven years at Blueberry Marketing & Sensory Research, latterly as Senior Research Manager. In her new position, D'Annunzio will bring innovative qual approaches to clients, collaborate with qual moderators and tech platforms, and provide qual research training for staff members.

Erin Russeck, Chief Research Officer, comments on the appointment: 'Qualitative research is an important part of our custom mix of insights solutions here at AMC Global. With the addition of Ashley, we are well positioned to provide further qual expertise across all our teams and departments, and to continue offering a high level of strategic and thoughtful qualitative leadership to our clients'.

Webb joins after recently graduating from the Southern Illinois University Edwardsville (SIUE) Master's in Marketing Research program, during which time she also gained experience working with MR supplier Kynetec. At AMC Global, she will focus on customer service, project management and ongoing business growth.

Web site: www.amcglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.