Nielsen's Nada Bradbury Named CEO of Ad-ID

In New York, long-time Nielsen exec Nada Bradbury has joined web-based industry ad standard Ad-ID as its first Chief Executive Officer.

Ad-ID - a coding system created through a partnership between the American Association of Advertising Agencies (4As) and the Association of National Advertisers (ANA) - generates a universal identifier to each individual piece of ad creative. The system includes a database where information about each commercial asset can be entered, whereas previously, advertisers, agencies and TV stations had to enter information about each commercial into several different industry systems.

Bradbury (pictured) joins after 25 years at Nielsen, where she latterly served as Global Head of Partnerships, building and accelerating growth through partnerships across cross-media measurement, linear television, streaming, audio, digital, analytics, outcomes measurement, and data science. Before this, she led the company's product efforts across activation, buyer insights, retail measurement and consumer panel insights, and she held leadership roles on the Commercial and Strategy teams.

In Bradbury's new role, she will report jointly to ANA CEO Bob Liodice and 4A's President-CEO Marla Kaplowitz. Bradbury comments on her appointment: 'I look forward to growing Ad-ID by leveraging the influence of the ANA and the 4As while working with established Ad-ID partners and developing new ones. Our goal is to provide the industry with simplification, transparency, and accountability as a ubiquitous component of ad identification in the complex and fragmented media ecosystem.'

Web site: www.ad-id.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Nielsen Media Research
• All news