Former MarketShare COO Joins Measured Board

In the US, former MarketShare COO Ivan Markman has joined the Board of media optimization platform Measured. The firm has also appointed Isaac Weber as SVP of Customer Success, Mahesh Jeswani as SVP of Product, and Kelli Negro as SVP of Marketing.

Measured's methodology combines each brand's own performance data with results from years of continuous testing, across all channels and tactics, to reveal the 'true contribution' of advertising spend to incremental sales. Markman (pictured) joins the firm's Board of Directors with more than twenty years' strategic and operational experience in ads, data and marketing technology. During his career, he served as a Strategic Advisor to Yahoo! and Comscore, and he was GM Marketing Services at Neustar, Chief Operating Officer at MarketShare, and VP of Corporate Strategy at Yahoo!

Weber joins Measured with two decades of experience in customer strategy and marketing analytics roles, building and scaling customer-centric services organizations with Pinterest, Neustar, MarketShare, and others. Jeswani has two decades' experience of building products, go-to-market strategies, and product departments at companies including Udacity, Google, SAP, Marketo and Icertis. Finally, Negro is a B2B marketer with more than twenty years' experience at companies such as AR automation firm Billtrust, and price optimization specialist Vendavo.

In their new roles, Weber is responsible for delivery and customer satisfaction; Jeswani is tasked with leading product strategy, design, and development; and Negro is tasked with building and leading the company's marketing organization. CEO Trevor Testwuide comments: 'As more brands start using the Measured platform for incrementality-based testing, attribution, and optimization, we are growing our team with the best talent from across the industry to solve some of the toughest challenges marketers face.'

Web site: www.measured.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.