InsightsNow Creates Strategic Consulting Lead Role

Behavioral research firm InsightsNow has hired Brian Briskey for the newly created role of Senior Director of Strategic Consulting, supporting the company's work setting strategic direction for innovation, brand and product development teams.

InsightsNow uses custom solutions and DIY tools based on proprietary behavioral frameworks to support clients' marketing, branding and product development decisions. Briskey (pictured) joins with a background in business consultancy, advising entrepreneurs and business leaders to use offset strategies for product launch and market entry. Most recently, he was a Strategy Consultant at market entry and product launch consultancy Decision Trees Online, prior to which he was CMO at martech consultancy Firmitive. Earlier, he co-founded digital marketing business Crowdculator.

The newly created position was formed to further support the company's portfolio of strategic consulting services for innovation, brand and product development clients. CEO and founder Dave Lundahl comments: 'Brian is skilled in helping teams visualize the complexities of what is known and unknown about consumer, market and competitive forces that create uncertainty. This foresight leads to the design of consumer and market research to illuminate unknowns so teams can focus on the best path forward'.

Web site: www.insightsnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.