Alida Hires Chief People Officer

Experience management firm Alida has appointed Tanya Jarrett as Chief People Officer, leading its global people strategy and strengthening its initiatives for employee experience and DE&I.

Alida is headquartered in Canada and was previously known as Vision Critical. Its TXM platform promises clients access to an 'always-on' community of their most engaged customers. Recent additions to its offer include customer engagement tool Conversational Surveys and - earlier this month - new personalization, reporting and privacy capabilities.

Jarrett (pictured) brings more than twenty years of experience in technology, interactive entertainment, and the film and VFX industries: she was Chief People Officer at Tigera, a security for cloud-native applications company, and at professional services and SaaS company Traction on Demand; and earlier worked in senior leadership positions at Electronic Arts Canada, Sony Pictures Imageworks, and Urthecast.

CEO Ross Wainwright says of the hire: 'Tanya's experience building high-performance cultures and teams, alongside her strong passion for EX makes her an invaluable addition to the Alida leadership team. As a strategic HR executive, Tanya's extensive track record in leading global talent strategies through rapid growth will be an incredible asset as we continue to strengthen our momentum as a leader in the experience management market'.

The firm's home page is at www.alida.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.