MFour Adds 'Journeys Marketplace' Feature

Mobile research specialist MFour has added a solution called Journeys Marketplace to its Studio platform, providing users with access to 650 million rolling quarterly behavioral events such as app usage, web browsing history, and location visitation - for instant analysis.

US-based MFour uses GPS technology to collect information at what it calls the 'point of emotion'; and its Surveys On The Go (SOTG) app provides access to an all-mobile panel, tracking more than ten million consumer app, web and brick-and-mortar journeys. Late last year, the firm launched a unified home for all its SaaS products, under its existing MFour Studio brand.

Through the new Journeys Marketplace, users can gain an omnichannel understanding of specific events and consumer behavior, with the ability to create custom visualizations and a view of event-level data that can be filtered and exported on demand. Users can explore consumer preferences to create targeted campaigns, and the data can also be used to inform product development, inventory strategies, marketing initiatives and other activities.

CEO and founder Chris St. Hilaire (pictured) comments: 'We are levelling the playing field for small businesses. Tearing down data sciences' walled gardens of data means every business now has access to ethically gathered consumer behavior'.

Web site: www.mfour.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.