WPP in Personalization Partnership

WPP has partnered with New York-based customer engagement platform Braze, promising brands the ability to deliver personalized interactions to consumers across multiple channels.

With Braze, brands can ingest and process customer data in real time; and orchestrate and optimize contextually relevant, cross-channel marketing campaigns. The partners will focus on joint integrations and solution development, combining WPP's creative talent and scale with Braze's engagement technology to allow joint clients to break down silos between owned and paid media, and deliver cross-channel experiences to every customer. In addition, WPP will provide input on the Braze product roadmap and clients will gain early access to alpha and beta products along with customized solutions.

WPP CTO Stephan Pretorius (pictured) comments: 'We are thrilled to partner with Braze to further innovate across the customer experience landscape and to bring their industry-leading engagement platform to our joint clients'.

Web sites: www.wpp.com and www.braze.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.