Former Epsilon Data President Stacey Hawes Joins MERGE

In the US, Epsilon's former Data Practice President Stacey Hawes has joined marcoms company MERGE as Chief Performance and Data Officer, based in Denver.

MERGE offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and marketing operations platforms. The firm currently has more than 750 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles.

Hawes (pictured) joins after eighteen months at shopper intelligence specialist Catalina, where she served as US Chief Revenue Officer, Direct & Channel Sales. Prior to this she spent fifteen years at Publicis-owned data company Epsilon, where she led a team of more than 500 associates supporting the development of new channels, and launched new products focused on AI and machine learning. Earlier roles at Epsilon included Chief Revenue Officer & EVP, Data Solutions; SVP Sales, Data Solutions; and VP, B2B Division. In the early 2000s, Hawes spent six years at DoubleClick in product and market management, before Google purchased the company in 2007.

At MERGE, Hawes will lead the performance marketing, strategy and data service offerings. CEO Patrick Venetucci comments: 'Stacey is an industry leader adept at using data to drive traffic and transactions for clients. We're looking forward to applying her 25 years of experience and passion for building strategies that drive measurable results and improved outcomes for brands'.

Web site: www.mergeworld.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.