Paris-based social media-sampled insights firm Episto has opened an office in London, and appointed former Nielsen and Lucid employee Julie Tebeka to lead it.
The company was established in 2018 and now has around thirty employees. Clients are market research agencies, retailers and brands. Projects average around four days and use social media to source respondents from general populations to precise niches.
Tebeka (pictured) joins from Lucid, where she held account management and business development roles during a four-year stay, and earlier worked at Nielsen, digital revenue optimisation firm Ve Interactive and performance marketing specialist Kwanko. In her new company she will serve as Country Lead - UK.
Episto CEO Jérémy Lefebvre comments: 'Julie is the perfect person for this strategic role: she knows the insights market in the UK inside out and has unparalleled experience in opening up new markets. We are really delighted that she joined us.'
Web site: https://en.episto.fr .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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