Ad Targeting Firm Semcasting Adds Three to US Team

US-based cookieless targeting specialist Semcasting has hired Dan Green as its first Chief Revenue Officer; Justin Thompson as General Manager of Identity and Healthcare Services; and Ryan Calabrese as Vice President of Business Development - Healthcare, Pharma and Financial Services.

Semcasting offers data solutions including identity resolution, audience design and attribution, as well as cookieless targeting and first-party data onboarding through its multi-touch identity resolution approach and Smart Zones technology. This method is not dependent on a proprietary common identifier or a single match type, but instead spans multiple online and off-line identifiers in real time.

Green (pictured) joins from AdTech platform Adform, where he served as SVP Sales/Commercial Director, Americas; before which he held senior roles at RevJet, Jivox, Sizmek and SAP. Thompson, who has more than twenty years of experience working at data and marketing technology companies including Acxiom, LiveRamp and Decile, will now support healthcare and pharma clients and drive increased adoption of Semcasting's suite of products. Calabrese's experience includes previous roles at Adform and Fifty, and he will now support campaigns and proof of concept strategies in the healthcare, pharmaceuticals and financial services markets.

CEO and founder Ray Kingman comments: 'We are re-imagining identity resolution to give brands back control of their data and their customer's digital identity. I am confident that Dan, Justin and Ryan will be key assets to our team and that mission'.

Web site: www.semcasting.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.