Human8 Moves Thompson for MENA Expansion

Consumer insight provider Human8, until recently known as InSites Consulting, has expanded its services to the Middle East & North Africa (MENA) region, where Senior Business Director Kurt Thompson will lead activies from Dubai, UAE.

The Ghent, Belgium-based firm, which re-branded last month, has a team of more than 900 people across 24 locations, and since Mentha Capital invested in the business in 2018 has acquired nine other agencies.

Previously based in the firm's Indonesia office, Thompson (pictured) relocated to Dubai in early 2023. He was previously MD for ABN Impact in Indonesia, prior to the company's acquisition by InSites Consulting in 2019; and before this he worked at Ipsos Poland, leading the management team; and for fifteen years at Synovate, latterly as CEO, Central/Eastern Europe & The Middle East.

Commenting on the news MD EMEA Magali Geens said: 'We feel MENA is becoming an increasingly important region for our global clients, not in the least for our fast-growing client base in the beauty and luxury sectors. Having a local presence in this expanding region enables us to serve our global clients in more markets around the world. At the same time, it opens interesting new opportunities among important local players'.

Web site: www.wearehuman8.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.