DoubleVerify Hires SVP of Attention

Digital media measurement, data and analytics platform DoubleVerify (DV) has appointed Daniel Slotwiner as Senior Vice President of Attention, overseeing product innovation, go-to-market strategy and commercialization activities, and the development of industry research and performance insights.

Acquired by private equity firm Providence Equity Partners in 2017, DV offers MRC-accredited software that verifies the quality and effectiveness of digital ads. Slotwiner (pictured) joins in New York, after working at commerce platform Gopuff as VP, Measurement, Insights & PMM. Prior to this he spent nearly a decade at Facebook as Director, Advertising Research; was Senior Qualitative Insights Manager at Google; and worked for GfK's Knowledge Networks as VP, Panel Management and then VP Product Marketing.

In his new role, Slotwiner will also lead the DV Attention Lab, a multidisciplinary team comprising data scientists, product experts and marketing analysts tasked with providing advertisers with attention-based insights and recommendations on campaign performance. CEO Mark Zagorski comments: 'The appointment of Daniel further solidifies our commitment to helping our clients leverage attention to improve media outcomes. Daniel brings over two decades of experience in performance measurement and ad effectiveness that has helped hundreds of the world's top brands drive bottom-line results'.

Web site: www.doubleverify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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