Voxpopme Debuts 'First' AI-Powered Video Survey Tool

Video insights provider Voxpopme has launched what it claims is the first AI-powered video survey - Smart SurvAI - allowing insights professionals to create survey questions with the help of OpenAI's ChatGPT.

Voxpopme's app collects consumer feedback in the form of video responses direct from mobile phones. With the new Smart SurvAI, researchers enter their objectives, and the solution then suggests three questions they can use to generate insights to meet those objectives. The researchers can then choose to use, edit or remove these questions before launching the survey.

The company says this means less time writing survey questions and more time focusing on getting key insights from consumers via video. The AI-generated questions are tailored to the user's research objectives, to eliminate potential bias and deliver more relevant and unbiased responses.

CRO Jamin Brazil (pictured) comments: 'With Smart SurvAI, we're providing our users with a fast, creative way to generate questions and build video surveys that collect human stories from consumers. By combining research expertise with AI, researchers move faster and confidently to deliver the insights needed to make the right decision at the right time'.

Web site: www.voxpopme.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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