Suzy Launches 'Explorer' Large Dataset Analysis Tool

New York-based consumer insights tech firm Suzy has launched a platform called Data Explorer, to help users uncover hidden relationships in their quantitative data with just a few clicks. The launch marks Suzy's initial venture into the use of AI-powered analysis.

Suzy combines a wide range of research tools with an integrated consumer audience, allowing for continuous and iterative retargeting; supporting the entire product development cycle with qual and quant solutions from foundational research to shopper tracking. The business was founded in 2018 by former Crowdtap CEO Matt Britton and has since raised more than $100m in venture capital funding.

The new Data Explorer, a part of the firm's research cloud offering, is able to create custom banners using demographics, segments and previous survey data, which Suzy says enables researchers to reveal trends and better understand their target audience. Stat tests and custom calculations are also available for more advanced analysis; and all results can be customized to view in either table or graph format for exporting and sharing.

According to Chief Product Officer Nick Gauchat, Data Explorer simplifies the process of analyzing large datasets by providing an 'intuitive interface' that anyone can use; while Chief Customer Officer Katie Gross describes the launch as an initial step into a future driven by AI-powered data analysis.

Web site: www.suzy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.