In the US, qualitative and rapid research software developer EthOS has launched a generative AI-based qual analysis tool called Instant InsightsLaunched a dozen years ago by ethnographer Siamack Salari, the EthOS app provides a suite of tools for end-to-end research including recruitment, data collection, project management and now AI-based analytics.
Promising 'unprecedented efficiency without compromising accuracy', the new integration offers rapid and non-labor-intensive analysis; increased accuracy including the 'identification of intricate patterns and trends that may elude human observation'; and a gateway to 'novel perspectives and diverse viewpoints that might have been overlooked using traditional research methods'.
Director of Sales Paul Chesterman (pictured) comments: 'We are excited to introduce EthOS's generative AI functionality, a revolutionary tool that will transform how businesses approach qualitative analysis. Our integration with ChatGPT4 brings unparalleled efficiency and accuracy to the research process, enabling businesses to unlock valuable insights without the burden of manual data analysis'.
Web site: www.ethosapp.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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