datafuelX Launches Ad Optimization Platform

TV multi-currency analytics and tech solutions provider datafuelX has announced the launch of M3, a full-service SaaS platform allowing customers to optimize advertising by audience GRPs, impression, eCPMs, index and reach.

Launched in March 2022 in New York by three media industry veterans, Jay Amato, Howard Shimmel and Spencer Lambert, the company uses predictive analytics solutions to forecast and optimize advertising audiences and outcomes. The firm says the new M3 platform is data agnostic and easily integrated with TV viewership data, helping to identify advanced targeting opportunities across linear, addressable and streaming. The platform currently works with buys based on Nielsen / NielsenOne, EDO and VideoAmp, with plans to add iSpot and Comscore in the coming months.

'The M3 platform's enablement of new data sources delivers data-driven video at scale, radically changing how we do business', comments Spencer Lambert, VP Product & Partnership Success at datafuelX. 'Paramount's recent pilot demonstrating 10% increase in ROI by transitioning media purchases to VideoAmp establishes a clear benchmark of potential. Our new platform promises to enable similar boosts across the board'.

The company is online at www.datafuelx.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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