DrivenIQ Fills Out C-Suite

In the US, audience data and ad tech firm DrivenIQ has appointed Samantha Lee as COO, TJ Ceballos as Chief Commercial Officer, and James Dunay as Chief Technology Officer. In addition, Jamie Solis has been named Head of Content.

DrivenIQ provides zero- and first-party data to help businesses reach their ideal customers. Services include web site traffic analytics; geo-zoning technologies; text message marketing; social media solutions; VisitIQ, a caller ID solution for web sites; and DriveBid, a live vehicle trade-in marketplace. Last year, the firm raised $15m in a Series A funding round.

Lee joins with a background in leadership roles at organizations such as Microsoft and Akamai, and most recently served as General Manager of Microsoft's retail media platform PromotelQ. Ceballos joins after roles at New York Daily News, where he oversaw the implementation of advertising systems; and Affinity, where he was involved in product development. Dunay's previous positions include serving as CTO of media and tech firm Kaya Now, where he built a creative community connecting cannabis enthusiasts. Sollis' background includes managing and editing content for magazines and blogs, from roles including Editor-in-Chief of CULTURE Magazine.

DrivenQ founder and CEO Albert Thompson comments: 'Together, Samantha, TJ, James and Jamie make a formidable leadership team committed to growing DrivenIQ. Their collective expertise, strategic vision and proven track records of success are instrumental to our mission of providing innovative solutions that empower businesses to reach and engage with their target audiences effectively'.

Web site: www.driveniq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.