Mustard Adds Two in North of England

Manchester, UK-based full-service MR agency Mustard has appointed Abby Phinn as Research Manager and Robyn Mason as Senior Research Executive.

Founded in 1989, Mustard offers a range of services for customer satisfaction, brand research, segmentation, proposition / concept testing and U&A studies. Its Honeycomb business focuses on drawing real-time insights and data from existing sources of MR and other information across an organisation, then using analytics and data science approaches to turn this into 'more compelling' business advice.

Phinn joins after six years at Launchpad Research, where she latterly served as Research Manager, specialising in brand, product and shopper research, working across a number of sectors, including FMCG, education and utilities. Mason most recently worked for fashion brand Boohoo's in-house research team, where she specialised in U&A research for acquired brands including Dorothy Perkins, Burton and Wallis.

MD Colin Auton comments: 'We're delighted to welcome Abby and Robyn to the team. Given her Tyneside location, Abby will play a critical role in servicing our client base in the North-East and Scotland, and will bolster our FMCG expertise. Robyn's experience in both fashion and eCommerce is a great fit for our fast-growing business in this area. I've no doubt that they will both make significant contributions at Mustard over the coming years as we continue to grow our business.'

Web site: www.mustard-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.