Unlimited Opens B2B Specialist Division

UK-based marcoms group UNLIMITED has launched a division called Unlimited B2B, bringing together the specialist strengths of its comms and marketing agencies Nelson Bostock and TMW Business, to helps clients improve conversion through every stage of the buying journey.

UNLIMITED's capabilities operate across the customer journey through its expertise in marketing, communications, insight and analytics, and digital transformation. The group also features a Human Understanding Lab enabling it to offer data and technology-driven capabilities for each division via 120 data scientists, behavioural scientists, researchers and neuroscientists.

With Unlimited B2B, the group has brought together 'human understanding', creative storytelling, and content experience, to deliver campaigns and programmes focused around helping B2B buyers to buy. The group's former Chief Revenue Officer Faye Hawkins (pictured) will lead the 100-strong Unlimited B2B team, which will focus on telling brand stories across earned, owned and paid; driving business performance through the Human Understanding Lab's real-time audience insights and behavioural science; and optimising the connection between brands and their audiences through a lifecycle approach.

Tim Hassett, UNLIMITED Group CEO, comments: 'We're doing really pioneering work already to optimise content experience and inspire action across every channel and touchpoint for our clients. We're now focused on augmenting our production at scale with insight and tech-enabled ways to deliver even greater performance and efficiency through content and activation'.

Web site: www.unlimitedgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.