Nano Debuts Solution for Targeting without Personal Data

ID-free ad targeting solutions specialist Nano Interactive has launched a tool called 'Intent Personas', to help clients target users based on demographics using AI-led contextual advertising - without the use of cookies, user profiling, or any form of personal data.

Nano Interactive has developed AI-driven technology, built without dependency on cookies, or any personal identifiers such as IPs, e-mail addresses or UID. The new Intent Personas offer audience segments delivered through machine learning, and verified by panel data. These personas are ready for use in targeting initiatives, combining billions of data signals with verification from 'real world' consumer data to reach demographics such as parents, homeowners, pet owners and baby boomers.

Nano says its approach makes context the proxy for intent, removing assumptions around, for instance, gender stereotyping which occur in traditional audience-based approaches, and also verifying those targeting choices against the actual groups they are targeting. Carl White (pictured), CEO and co-founder, comments: 'Every time we go online, we express our intent in countless ways. From the content we read, what we search for, the type of device we access it on, and the time of day. By making sense of these signals and verifying them with feedback from real people, we're giving advertisers a new way to reach demographics without relying upon any kind of personal data'.

The firm, which employs more than 80 people across London, Germany, the US and Serbia, is online at www.nanointeractive.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.