Shapiro+Raj Opens Dedicated Technology Practice

Brand and marketing insights company Shapiro+Raj has opened a dedicated Technology practice, headed by long-time tech industry researcher Scott Swigart, with support from a team of eight tech-domain researchers.

Headquartered in Chicago, with additional offices in New York and Pune, India, Shapiro+Raj was formed in 2014 when business transformation specialist Zain Raj acquired a majority interest in independent MR firm Shapiro. Its new Technology practice complements existing practices for Life Science, Home Improvement and Financial Services.

Swigart (pictured) joins with more than 25 years' experience helping technology companies redefine their marketing strategies, develop go-to-market plans, guide product roadmap development and optimize sales teams. In 2006 he co-founded Cascade Insights, specializing in investigative tech sector research and analysis.

Raj comments: 'Scott Swigart and his team embody the perfect fit with Shapiro+Raj. With Scott's deep category expertise merging with Shapiro+Raj's established behavioral science methods and strategic acumen, the dedicated Technology practice becomes a catalyst for game-changing, forward-looking insights that ignite transformative outcomes within the technology industry'.

Web site: www.shapiroraj.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.