Sago Names Chief Revenue and Chief Client Officers

US-based international data collection and research tech company Sago (previously known as Schlesinger Group) has appointed Katharine Reagan as Chief Revenue Officer, while promoting Raj Manocha to Chief Client Officer.

Sago was founded in 1966 by Sarah Schlesinger, who led the company until the late 1980s. The group offers a broad range of managed and self-serve, qual and quant solutions, including recruitment and project management for any methodology, online or in-person, and panel acquisitions. It also has a global network of proprietary facilities, panels and partnerships to provide worldwide data collection and project management services.

Reagan joins in New York after nearly two decades at Gartner, where she latterly served as Vice President of New Products Sales and Business Transformation. Manocha, who is based in Canada, was previously EVP of Client Solutions at Sago, and is now responsible for leading the firm's Marketing team, fostering long-term partnerships and enhancing the firm's client-centric approach.

CEO Reed Cundiff comments: 'At Sago, we believe that market research has the opportunity to transform how companies better understand their customers' needs and preferences. For us, this means developing innovative technology and processes and creating a more efficient and engaging research process for clients, respondents, researchers, and stakeholders. Katharine and Raj, in their respective roles, bring the experience, energy, and vision needed to make this transformation a reality for our clients.'

Web site: www.sago.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.