Full Circle Research Names Senior Business Unit Leader

In the US, panel and sample firm Full Circle Research has appointed long-time Dynata exec Tasha Keehler as Senior Business Unit Leader, based in Texas.

Full Circle's proprietary respondent validation service HoNoR (Holistic Next-Level Research) combines tech, community strategies and quality controls with access to data from the firm's panels of millions, or from InstaConnect, its programmatic solution that captures the 'hardest-to-reach' audiences.

Keehler (pictured) joins with more than fifteen years' MR, insights and data quality experience. Most recently she served as Product Manager at Ask Your Target Market (AYTM), working directly with the executive team to improve the impact and speed of new feature releases. Before this she spent almost a decade at Dynata and its predecessor companies - starting as Project Manager at e-Rewards, becoming Senior Project Manager at Research Now, then Research Manager (Team Lead) at ResearchNow-SSI, and finally Panel Quality Lead at Dynata.

Durector of Operations Dee Boyd says of the hire: 'Tasha possesses extensive sample experience that makes her an invaluable partner for Full Circle's clients. The fact that many of us have had the pleasure of working alongside Tasha in the past validated our confidence that she is the perfect person to help continue our forward trajectory'.

The firm, which has offices in New York, Connecticut, Maryland, Florida, Chicago, Texas, Seattle, Los Angeles and San Francisco, as well as headquarters in the greater Washington DC Metropolitan area and an office in Paris, France, is online at www.ilovefullcircle.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.