UserTesting Upgrades Platforms Post-Merger

San Francisco-based UserTesting has upgraded three of its research platforms with new features focused around the viewing, analysis and sharing of data.

Private equity firm Thoma Bravo announced in April that it would be merging two of its portfolio companies, video-based insight provider UserTesting and user experience (UX) specialist UserZoom, under the UserTesting name, and said it would bring together their complementary technologies including UserZoom's research and consulting expertise, proprietary QX Score benchmarking methodology and experience insights hub; and UserTesting's enterprise-scale technology, proprietary contributor network, and AI and ML driven offer providing experience insights for UX research, design, product and marketing professionals.

The latest improvements affect the UserTesting Human Insight Platform, whose users can now embed video-based customer feedback and view it with dispersed team members through collaborative software InVision; the UserZoom UX Research Platform where video clip management has been enhanced and moderated auto-recruitment for French participants added; and the EnjoyHQ Platform, to which new user permission and collaboration features have been added.

Chief Product Officer Michelle Engle (pictured) comments: 'UserTesting is focused on supporting organizations as they continue to build human insight into their daily workflows and business processes. Once we committed to merge our companies, the entire team here at UserTesting has been focused on product innovation, and bringing together the best of our offerings into a robust, end-to-end platform for experience research and insights'.

The combined firm is online at www.usertesting.com .

Thoma Bravo also owns Medallia, J.D. Power and a number of smaller insight and analytics firms, a combination lifting it to 17th in MrWeb's RAIDAR real-time ranking of analytics and insight firms - see www.mrweb.com/raidar .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.